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Location: BlogsEDITOR'S BLOG   
Posted by: Valerie Kurita7/14/2008


Hi there! We’re all in a tizz. Printed copies of our premier issue arrived last week and we’re busy sharing them around. We’re pretty pleased with this first issue and think you will be, too. (I just visited my local Barnes & Noble today—May 5th and it was already there, but hidden in a back row, so please dig to find us.)

I’ve already gotten some questions from knitters who want to know how we’re planning to grade (size) the patterns. Most of the patterns are in four sizes: small, medium, large and extra-large. This ranges from a finished bust size of about 34/36” to about 46/48”.  I’ve had some requests for an extra-small size, so we’ll have to see if we can figure that into the mix, too.

In addition, we’ll have a story in every issue that will feature about eight to ten plus-size patterns, designed specially for curvy figures. The sizes range from a finished bust size of about 40/42” to about 56/58”.

Of course, you understand that there are many variables in sizing patterns: some large pattern stitches can only be sized up or down with large gaps between, thereby making fewer available sizes. In any case, we’ll do our best to make sure that there’s something (many somethings) for everyone in every issue.

So here’s what’s going on right now:

Knitting

About a year ago I culled my yarn stash way down, to free up some closet space for things (other than yarn) that are supposed to go in a closet. But I’m glad that I kept the skeins of medium blue “Kitten” from Reynolds. It’s a wool/acrylic mix with a fuzzy finish that I’m pretty sure isn’t even made any more. I’ve had this yarn for at least 15+ years. Right now, I’m using it to knit a wide scarf with a drop-stitch pattern. I probably could have chosen a better yarn for a stitch that requires selective unraveling (the fuzzy fibers knit together really well).Anyway, it’s going to be lovely and the drop-stitch creates a lacy look without too much brain concentration required. I haven’t decided if this is a Christmas gift for someone or if it’s for me.

My next project is going to be pattern #43 on page 101 of the Summer 2008 issue of Verena Knitting. I love the raised ridges on the wrist and neckline. I’ve seen the long asymmetrical side panels on many styles in New York boutiques. We’re right on the money with that fashion trend. And it’s time to get some new yarn in here.

Reading

I’ve just finishing reading “The Friday Night Knitting Club,” by Kate Jacobs. (I know, I know, I’m way behind the pack.) It’s a nice, light read with a lot of fun references to knitting. And, living in New York, I’m enjoying being able to imagine the story set in familiar neighborhood backgrounds. From all reports, I hear that the movie based on the novel and starring Julia Roberts is actually going to happen. Next, I’m going to re-read “Love in the Time of Cholera,” by Gabriel Garcia Marquez, because I saw the movie yesterday and it didn’t ring any bells at all. Either I totally forgot the plot (perfectly possible, it was a long time ago) or they took some big liberties with the story (also possible).

Cross-over to cross-stitch, embroidery, and needlepoint?

I’ve been in the knitting and crochet biz for a long time now and so far, I haven’t seen a lot of cross-over between those who love knit/crochet and those who do needlepoint, embroidery, or cross-stitch. I wonder if my Irish grandmother knew what a well-rounded needle art education she was giving me, but I love all the needle arts. So, if there are any other multi-crafters out there, you might be interested to know that another European publication, Anna, will be hitting our shores in the Fall of 2008, about the same time as the Fall issue of Verena Knitting.

I’m reviewing some very lovely images now for the first issue of Anna. So, if you enjoy needlework of all kinds, or if you have friends who specialize in cross-stitch, needlepoint or embroidery, let them know that Anna is coming in the fall.

Thanks for reading and keep in touch.

Val Kurita

editor@verenaknitting.com

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Comments (17)   Add Comment
Re: Summer issue is available now at your local newsstands.   By catherine shaw on 5/9/2008
I need help with the brioche rib top on p 49. The brioche rib chart is not there, can you help me. <br>crjsshaw@chartermi.net

Re: Summer issue is available now at your local newsstands.   By Isobel on 5/9/2008
I just picked up the Summer issue and am looking forward to have a good read this afternoon. I have a questions, how can you sign up for two years online and also how can you designate that you don't want the Summer issue to be your first issue?<br><br>Great to see another knitting mag on the stands, patterns look very trendy and something that would appeal to the young and the young at heart knitter.

Re: Summer issue is available now at your local newsstands.   By Val Kurita on 5/12/2008
Dear Catherine,<br>Please click on "Corrections" on the menu bar above. The missing chart is posted there. So sorry for the trouble. <br>Val Kurita

Re: Summer issue is available now at your local newsstands.   By Debbieduck on 5/10/2008
Ij ust picked up the first issue at my B&N...it was right in front row :) I'm thrilled. One of my Russian friends had referred me to Verena a couple years ago. I have the same question as far as designating that I do not want the Summer issue to be my first issue to start my subscription. I think ravelry.com wouldlove to know that Verena is available in the US

Re: Summer issue is available now at your local newsstands.   By Val Kurita on 5/12/2008
Dear Debbieduck and Isobel,<br>Regarding the question about subscribing starting with the Fall issue, I'm told that you can call 888-670-6869 anytime between 9AM and 4:30PM CDT and specifiy that you want to start with the Fall issue. You can sign up for 2 years. Make sure to let me know if you have any difficulties.<br>Val Kurita, Editor

Re: Summer issue is available now at your local newsstands.   By Val Kurita on 5/12/2008
To Debbieduck regarding Ravelry,<br>I believe that we'll have a little banner announcement on Ravelry soon. Anything you can do to spread the word will be much appreciated.<br>Thanks. Val

Re: Summer issue is available now at your local newsstands.   By john on 5/19/2008
I just picked the first issue up at the bookstore the other day for my friend, gabriela and she hasn't put it down since! I also reviewed it and have to say that it is a very professional and up to date publication....keep up the great work!

Re: Summer issue is available now at your local newsstands.   By Yavanna on 5/22/2008
I just picked up this magazine today and B&N, not realizing until after I purchased it that it was the first ever NA version (yeah, I know, not too observant). I had picked it up to browse while snacking in the in store coffee shop along with a few other notable titles. I had 5 magazines in my hand, and this was the only one I couldn't leave the store without buying. Beautiful styling, great trend forward (yet still classic) styling. I was impressed there were also plus size and children's garments as well--And the plus size garments were beautiful--a rarity--I'm actually jealous as I do not fit in any of them.<br><br>Thank you for putting out such an amazing magazine. I will definitely be subscribing.<br><br>Oh, and I'm multi-crafty. I knit, crochet, do needlework and sew. So I'm really excited about ANNA! <br><br>I'm on ravelry. Does this magazine have a ravelry group yet??

Re: Summer issue is available now at your local newsstands.   By carol totilo on 5/25/2008
I've already subscribed and have not yet received my issue. I want to start with the Summer issue. Is that one being mailed soon? I saw the issue at B&N this week but didn't purchase it expecting to receive it by mail.

Re: Summer issue is available now at your local newsstands.   By Val on 5/28/2008
Dear Carol Totilo,<br>If you subscribed recently, I understand that a batch of subscriptions will be mailed on Friday and will take a week or two to arrive.

Re: Summer issue is available now at your local newsstands.   By Linda on 5/29/2008
Cost for subscription doesn't seem to be listed.

Re: Summer issue is available now at your local newsstands.   By Val on 5/29/2008
Dear Linda,<br><br>You certainly bring up an important point! We'll get the subscription price included on the form right away.<br>With a paid subscription of $19.97, you receive a year's subscription plus one free issue (5 issues total) and a free Premium booklet which includes 7 patterns.<br>With a paid subscription of $34.97, you receive 9 issues plus the Premium booklet.<br>Thanks for pointing this out! Val Kurita, Editor

Re: Summer issue is available now at your local newsstands.   By Aggie on 6/17/2008
I picked up the premiere NA issue a little late-only a week or so ago. Then I went crazy finding the yarn for the pattern on your cover--I love it! And I need something in red, so I'm not being very inventive here. Fortunately, I found a German retailer that ships to the US that had the yarn on sale. I don't sub to any other knitting magazines, but I will to this one!

Re: Summer issue is available now at your local newsstands.   By cdlea on 6/20/2008
I still haven't received my first issue. When can I expect it?

Re: Summer issue is available now at your local newsstands.   By |va K. on 6/23/2008
Finally!!!!!!!!!!!! I have been waiting for this magazine for over 13 years since I came to US in 1994. I always would bring them from my home country and buy all the old issues and the latest ones, unfortunately, since it is a popular knitting magazine in Europe I missed many issues. Looking forward to the English edition, as I have it in German, Russian, and Czech. Now I am waiting for my subscription to start. I have always enjoyed the ease of reading patterns in Verena compare to the ones in local knitting magazines.

Re: Summer issue is available now at your local newsstands.   By Gillian on 7/14/2008
I found your lovely magazine through the Internet yesterday. I would like to know if your have any future plan to expand your market to "Australia" ?? There is a great number of knitters here and we will be happy to pick up your beautiful magazines from the "localnewsstands". Please, do think about it!!!

Re: Summer issue is available now at your local newsstands.   By Val on 7/14/2008
Dear Gillian,<br>No immediate plans,but I'll certainly see what we can do about your suggestion. Thanks so much for the encouragement.


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